Engaging Millennials in Classical Music

I am often asked by museums and traditional performing arts groups how to engage Millennials in their efforts. I respond with a long-winded answer about the need to listen to them, to use their language and tools to have real conversations with them, yada, yada. Today, I saw this video courtesy of Mitch Nauffts [1] via The Very Short List [2] — and it answers the question so much more elegantly than I’ve been doing! Hope you enjoy …