Time for some morning math!
(New media + adaptation) * (new perspectives + information) = a whole lot more people reached.
That's why I dig this Newsweek article [1] about Change.org [2], an online community relaunching as an online hub [3]and media network for social issues and collective action. Now, people can follow any of Change.org's 13 separate issue-oriented blogs, each with a dedicated editor.
This smart transition is part of a larger move toward connecting online and offline behavior. One timely example is the current election fervor to not only get us to the voting booth, but also keep us involved and participating long after the inauguration. (And of course, I was excited to see Newsweek supporting its points with stats from our foundation, as well as our partners Tom Watson and CNCS.)
No matter the cause or arena, though, Change.org's model is a strong example of what can happen when you step outside your comfort zone and "reimagine the nature of online action," as Josh Levy puts it. So I want to know -- what ideas do you have about changing the way we change the world?
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