In case you missed it, our very own Allison Fine kicked off a new podcast series called Social Good [1], at the Chronicle of Philanthropy this week. In this first installment, Allison interviews officials at the Humane Society of the United States [2] and the Nature Conservancy [3] and explores how these two groups have leveraged Facebook, Twitter, and other social-media tools to spread their messages and raise money. The content is great - but personally, I'm diggin the choice of groovy background music.
If you're looking for a quick primer and some real life examples - it's worth blocking off 12 min 52s at your convenience, (since you can either listen below or upload to your iPod). And, look for new installments of the Social Good series on the first Thursday of every month.
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