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Optimism - The Taste of a New Generation?

While it seems carbonated beverage sales are sluggish at best - that didn't stop Pepsi from ringing in the new year with a new logo, a fresh outlook, and a dose of optimism thanks to a survey conducted by StrategyOne on behalf of the Pepsi softdrink.

The research, which is part of the ongoing “Pepsi Optimism Project” (POP) that explores the mindset of Millennials, found that the Millennial generation as a whole is generally very upbeat about the future.  Nothing really earth shattering for those of us who are familiar with (or happen to be part of this generation).

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