The Giving Challenge 2009: Assessment and Reflection

The second America's Giving Challenge leveraged the lessons learned from the 2007-2008 Giving Challenge, and came at a time when the economy was at a significant low, social media adoption by individuals and nonprofits was growing stronger and more and more online charitable contests and challenges were starting to sprout up. The Challenge raised more than $2.1 million for nonprofits from 105,000 donations in just 30 days.