From the Chronicle: "It's Time to Focus on a New Generation"

Many thanks to the Chronicle of Philanthropy for running an op-ed from our own Allison Fine on — what else? — Millennials! In this piece, Allison covers how Millennials can help nonprofits embrace social media for social change, and how the nonprofits need to understand this generation’s diverse roles as employees, volunteers, and activists.

Here’s an excerpt to whet your appetite:

Almost invariably, the first question posed by many nonprofit leaders is: “What is the best tool to reach young people?”

There is no one silver-bullet blog or Web site. Organizations must stop looking for the “killer app” to connect with millennials and start examining their own organizational culture. They must ask themselves:

• Why do you want to connect with them?

• What conversation do you want to have with them?

• How open are you to listening to them?

• What will you allow them to do that you don’t feel you have to control?

Find Allison’s recommendations (and the whole piece) here. Any questions/answers you think she missed? Share them with us!