Nationwide Survey Helps Nonprofits Understand Millennials: Add Your Voice

Trying to dissect and analyze a demographic as large, transient, and hyper-connected as the 80 million voices that make up the Millennial Generation is no small feat. Even so, there’s no shortage of wild assumptions being made about Millennials and their preferences on everything from food to fashion.  Luckily nonprofits can begin to toss their assumptions aside and let Millennials do the talking.  For the third year in a row Achieve and Johnson Grossnickle and Assosciates (JGA) have come together to give Millennials an opportunity to share how they donate, volunteer, engage, and lead through the Millennial Engagement and Donor Survey, open now through the end of January. 

The Case Foundation and Social Citizens are proud to partner once again with our friends at Achieve and JGA because we know what a critical time this is for the nonprofit sector. Last year’s Millennial Donor Survey found that of the more than 3,000 people (ages 20 to 35) who responded, 93 percent gave to nonprofit organizations in 2010, with 10 percent giving $1,000 or more. So, what does this mean for nonprofits? Millennials are giving, they’re giving generously, and if organizations aren’t focused on how to most effectively engage with these new donors and volunteers – they won’t just be falling behind, they’ll have a difficult time catching up.

The information gleaned from this survey is important to all of us. If you’re a Millennial (aged 20-35, for purposes of the study) please take five minutes of your time to fill out this survey and help organizations throughout the country understand how to integrate your talent and expertise more strategically in their work.

We’ll be covering the results of the study here on Social Citizens when it’s released this summer.