Seven ways to holiday like a social citizen

The holidays are in the air again - but they're also online. From Yeshiva University's the Maccabeat and their viral YouTube sensation, Candlelight - which has nearly 2.5 million hits - to the holiday favorite "Elf Yourself," getting into the holiday spirit at your laptop, on your iPad or on your phone has never been easier. And with social media, the smart, fun and charitable ways to enjoy the season are getting better every year.
These are some of our favorite ways to do the holidays like a social citizen:
1. Cash in when you check in.
Retailers are going way beyond Sunday circulars and email ads. This holiday season stores are using geolocation platforms to reward customers and perhaps attract a younger, more techie clientele. Radio Shack has created a Holiday Hero badge on Foursquare, which allows users to earn a 20% discount by unlocking the badge through the end of the year. On Facebook, Sears has adapted a Groupon model and is posting daily deals on its Facebook page, which will go live once it receives enough likes (but you have to like Sears first to see the deals). Other stores like American Eagle and Zales give foursquare users a discount just for checking in.
2. Give a gift that gives back.
Holiday gifts that delight the people on your list but also benefit a cause have been around for a few years, but the variety, quality and convenience of gifts that give back is greater than ever before. Philosophy bath products have a "shop for a cause" line this season, which includes varieties like "shower for a cure" which benefits the Women's Cancer Research Fund and "sweet to the core" which benefits educational programming on PBS. Or give the gift of fashionable rain gear with Kenneth Cole's Electric Rain Boot, which benefits The Awareness Fund and supports HIV/AIDS awareness and prevention. For more ideas, check out lists from Change.org, Philanthropy 411, Forbes and Daily Candy.
3. Download a helpful holiday app.
My Jewish friends were able to light the menorah no matter where they were with the iMenorah (or any one of about 50 Hanukkah-themed available apps). Bargain shoppers can also use apps like Shop Savvy to compare prices without all the legwork, and MobiQpons gives you access to local coupons on your phone, which you can search and show to your cashier when you're ready to check out. The new app Shopkick allows shoppers to earn points which are redeemable for merchandise by checking in at stores, walking around and scanning item barcodes. The holidays have never been so convenient.
4. Go on a holiday social media scavenger hunt.
With their Gifts on the Go, Gowalla is giving away a number of prizes every day through Christmas to users who check in at secret locations - the more you check in, the greater your odds of winning a gift. Their adorable advent calendar lets you peak at the gifts coming down the pipe, but December 25 is still a big secret! As a closet baker and holiday treat aficionado, I can't resist listing a holiday promotion by New York cupcakery Baked by Melissa. The mini-cupcake shop has hidden 31 gift certificates throughout New York City and is posting clues on their facebook page every day to help fans hunt down the golden tickets. They're also encouraging winners to post photos and videos of their delicious discoveries.
5. Shop at the (online) angel tree.
Over the last 40 years, many families, offices and groups of friends have participated in the tradition of shopping for kids from the angel tree, but for many, the tradition may have fallen off as they have gotten busy and done more of their shopping on the web. Last year, the Salvation Army and JCPenney teamed up to offer this holiday tradition online, so you can still give back without fighting the mall traffic - but hurry the deadline is December 10!
6. Simply give up the gifts.
With many nonprofits still struggling to through tighter economic times, the holiday giving tradition makes a big difference for these organizations and the causes and people they serve. Social media standout charity:water is encouraging people to give up the gifts we don't really need and ask people to contribute to drinking water instead. Whether you're passionate about clean water or something else, consider trading your gifts under the tree for support of your cause.
7. Give a little and get a little.
Gap's Want campaign presents a win-win for social media users who want to shop and do good at the same time. Their videos feature celebrities like model Lauren Bush and actor Ryan Kwanten dressed in Gap favorites and talking about giving in the holiday season. For each "like" their videos receives on Facebook, they'll donate $1 to nonprofits like Women for Women and the FEED Foundation. When you "like" their campaign, you also receive a code phrase that will get you 30% off one item.
How else are you doing the holidays like a social citizen?
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can you Have Too Much of a Good Thing?
It’s the last thing I check before I go to sleep and the first thing I look at before I’m even out of bed—my email. A mere “beep” from my phone signaling a text message or a new meeting request from work sends me running to it. Wait, it gets worse… if I accidentally leave home without my smartphone I must admit that I feel anxious and out of sorts. Please don’t tell anyone, but I think I have a problem. I think I am addicted to connectivity.
All joking aside, the world is truly a different place when compared with life just five, or even 10, years ago, and that change is in large part due to technology. While our lives have improved in many ways because of these advances, they do not come without a price.
How will our technology-infused culture impact the younger generation that is in many ways defined by technology?
Born Digital
Most Americans have a love affair with their tech devices, and according to a New York Times/CBS News Poll most would say that those devices have made their “lives better and their jobs easier.” Yet, amidst the glow around how technology has made our lives better—mine included—I often forget that there is a generation that did not transition into this era. For “Digital Natives,” or those who were “Born Digital,” there simply is no other way. This creates many new challenges for this unique generation that we have yet to tackle as a society.
Balancing Act
As the first generation of digital natives comes of age, we are beginning to see an interesting pattern emerge among youth—an increasing number of developmental issues that is often overlooked—including: a decline in the ability to multitask; lower reading levels; and a growing inability to focus for an extended period of time. In essence, the younger generation is experiencing what appears to be an inability to balance their online lives with that of their real world lives. Educators, scientists and parents alike are questioning whether or not the digital culture in which this generation was raised is in part to blame.
Children and young adults are not the only ones feeling an impact. In one extreme case Harrisburg University of Science and Technology in Pennsylvania tuned out all social media on campus for a week. School Provost Eric Darr noted that “the buzz around the ban has started a much-needed conversation about effective use of social media and how to balance online life with the world offline.”
Where's the Problem?
Several factors that may be contributing to this imbalance include:
- Information Overload: As the video above suggests, we take in much more information today than ever before. It can be at times overwhelming event for a generation that was raised to produce and consume online information.
Earlier this year, the Kaiser Family Foundation conducted a study and concluded that:
“The amount of time young people spend with entertainment media has risen dramatically, especially among minority youth… Today, 8-18 year-olds devote an average of seven hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7.5 hours."
The findings are significant because younger people, as well as adults, are particularly affected by consumption of multimedia and exposure to technological devices with “almost 30 percent of those under 45 said the use of these devices made it harder to focus, while less than 10 percent of older users agreed.”
- Multitasking to Nowhere: The younger generation is expected to multitask to an extreme degree. Jumping from Facebook to YouTube to text messages on their cell phones—which some might call a distraction and others a lifeline—all while trying to complete more traditional reading assignments, homework and school work.
A recent series in the New York Times looked at how technology is impacting the lives of students, and in particular, those still in developmental stages. One piece by Matt Richtel notes that:
“Students have always faced distractions and time-wasters. But computers and cell phones, and the constant stream of stimuli they offer, pose a profound new challenge to focusing and learning… Researchers say the lure of these technologies, while it affects adults too, is particularly powerful for young people. The risk, they say, is that developing brains can become more easily habituated than adult brains to constantly switching tasks—and less able to sustain attention.”
Rewiring the Next Generation
So what does this all mean? It's mostly speculation and hypotheses after all... what are the longer term consequences? Some scientists believe that focusing on several things at the same time ultimately changes how we think and behave perhaps to our detriment.
“While many people say multitasking makes them more productive, research shows otherwise. Heavy multitaskers actually have more trouble focusing and shutting out irrelevant information, scientists say, and they experience more stress… scientists are discovering that even after the multitasking ends, fractured thinking and lack of focus persist. In other words, this is also your brain off computers.”
Referencing the Kaiser Family Foundation study once more, the researchers did not go so far as to create a cause and effect relationship between media use and grades, however they did note differences between heavy and light media users when it came to grades.
“About half (47%) of heavy media users say they usually get fair or poor grades (mostly Cs or lower), compared to about a quarter (23%) of light users. These differences may or may not be influenced by their media use patterns. (Heavy users are the 21% of young people who consume more than 16 hours of media a day, and light users are the 17% of young people who consume less than three hours of media a day.)”
Is this issue a real concern that needs attention?
We’ve only scratched the surface, but I think it’s safe to say that as with anything if you abuse it—even something as ambiguous as technology—it can cause harm. While it’s too early to draw any conclusions about the impact of technology use on the younger generation, we are beginning to see some residual effects that I venture to say are a bit alarming.
What do you think?
Are we making a big deal out of nothing... every generation has had its challenges and unique environmental factors, so why should digital natives be treated any differently? Should parents limit use of devices? Is a ban, even if it’s only temporary like the one implemented by some academic institutions, the right answer?
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A Year Later, Checking in with a Bigger, Better Mobilize.org

It's no surprise that the economic downturn has presented new challenges for many in the nonprofit sector. But as organizations faced tough decisions over how to cut costs, raise new funds and maintain their mission, some nonprofits began to consider new opportunities as well. Although not often a popular solution among nonprofit leaders, some nonprofits even began to think creatively about how strategic partnerships, mergers and acquisitions might improve their efficiency, reach and services.
Early this year, a pair of Millennial-led organizations chose this path less traveled, and Mobilize.org announced that it would acquire Generation Engage. We wrote about the announcement on Social Citizens, and speculated that this decision to rock the boat would ultimately pay off for the organizations and the Millennials they serve. Now almost a year later, I asked Mobilize CEO Maya Enista to give us her honest take on the growing pains, obstacles, triumphs and benefits of a nonprofit acquisition.
What was the most important factor that set you up for a successful acquisition?
In retrospect, I’m extremely impressed with how well executed the acquisition was. For this, I think Justin Rockefeller and Decker Ngongang, the leadership of Generation Engage, deserve the most credit. They were clear on their commitment to increase the impact and reach of their network and they recognized that Mobilize.org was a good partner in that.
Another important factor that was essential to our success was our ability to articulate our expectations and requests; whether it’s that a logo color change or a staff member’s salary be maintained, we created a comprehensive MOU [(memorandum of understanding)] that outlined everything so we went into the relationship clear on benefits, potential challenges and next steps.
To any organization considering a similar move, I strongly suggest the detailed MOU over the unnecessarily long, legal contract which often does not speak to how staff members will talk about the acquisition/merger, who will hold relationships, what will happen to emails and how the culture of the organization will be maintained or how the history of both organizations will be respected.
What challenges or sacrifices have Mobilize.org and Generation Engage had to face to make this work?
There was significant work to be done, legally, in transferring trademarks and other assets but we had a wonderful team (legal and financial) working with us to make this a smooth process. The challenge that I most worried about was how to integrate the programming and network of Generation Engage into Mobilize.org in a way that was authentic, to both groups, and how the staff members would come together under one umbrella. I was pleasantly surprised on both counts and we now have an even larger, active and engaged network that is managed by a talented, passionate staff that is comprised of former Generation Engage staff members, long-time Mobilize.org staff members and new team members who have joined since the acquisition.
There are definitely times when we needed to clarify roles, needed to change our vocabulary and practice our talking points, but when Decker and I are both asked often to “spill the dirt” on the acquisition and we always laugh about it. We’re very fortunate to have a partnership of mutual admiration, respect and working towards a common goal to make our collective work stronger than the sum of our parts. Most importantly, we have fun and never lose sight of how fortunate we are.
What has been challenging for you personally as the leader of this transition?
Significant growth, literally, happened over night. I went from managing a team of three to a team of eight and a budget that almost doubled. It was an exciting time, although at times, overwhelming. I credit the Board of Directors of Mobilize.org in helping me navigate this opportunity and ensuring that I think through (and prepare for) every possible scenario. I have learned a great deal about organizational management, what I do well, what I do not do well and most importantly, how important it is to appreciate your colleagues and praise them for their unique contributions to our work.
What has the merger allowed you to do?
Work proactively. It’s been such a blessing. I’ve spent a long time working reactively; to funding requests, to media, moving from event to event, and at times – losing sleep about payroll. Due to the increased support, capacity and funding, we’ve been able to take a step back and ask ourselves important questions about our impact, how we’re telling our story, what we’re doing each day (week, month, year) to increase opportunity, access, relationships and resources for Millennials through our work.
What advice do you have for other nonprofits considering a similar move?
DO IT. There’s too much work to be done, and we need to be smart about how we do it and most importantly, we need to do it together. Coincidentally, I’m writing about this on the heels of an interesting article in Fast Company, written by a woman whose work, opinion and energy I admire greatly, Nancy Lublin (Founder of Dress for Success and currently, CEO of DoSomething.org). She hits the nail on the head when she says, we need to work to put ourselves out of business by SOLVING problems, not measure our success of how large our staff is or how much our budget grows. Nonprofit collaborations, true collaborations, are rare and acquisitions and mergers, are even more so and I know it sounds scary, or suspiciously like failure, but it’s not about your ego, or the logo, or what your organization is called – it’s about the work that we (the royal, non-profit we) have ahead of us.
I offer myself, and Decker, as resources in this process and we’re happy to share our experiences and evangelize for the importance of increased strategic collaboration in our field.
What's next for Mobilize.org?
We’re planning our 10th Democracy 2.0 Summit in April, convening Millennials to work collaboratively to propose solutions to the most pressing issues that they’re facing. This round of Summits (called Target 2020: My Education. Our Future.) will be focused on the community college crisis that our country is facing; engaging students in North Carolina, New York, California, Michigan and Florida to take a leadership role in improving access and success for all our nation’s students. During each Summit, Millennials will award funding to the solutions that they believe will be most successful in increasing completion rates in their areas (up to $50,000 per Summit).
You can read more about our upcoming Summits and our Target 2020 work by visiting our website and to receive updates on our work, join the Mobilize.org network.
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Charity 2.0

Charity can take many different forms and mean many different things. As the year draws to a close it is a time many of us take to reflect on acts of charity and how we may help others.
What do you think of when it comes to charity? Is it dropping some change into the cup of someone in need on the side of the street? What about performing acts of volunteer service to help others? Does purchasing a good or service that supports a cause or nonprofit organization count as charity?
It is a word with many complex layers. On the one hand, it is a personal matter tied to how we as individuals relate to one another and to those in need. It is also a public issue that impacts our society and is fraught with many implications. The two sides of charity are linked together, but how we leverage and build upon that foundation is up to us.
New Forms of Giving
For the “next generation”, these issues are highly relevant. Looking to Millennials we see that they want more than a “transactional relationship”—they want engagement. According to a study on Millennial donors, 91%of 20 to 40 year olds noted that they were at least somewhat likely to respond to a face-to-face request for money from a nonprofit. Moreover in the Cone Cause Evolution Study, 94% of 18 to 24 year olds find cause marketing acceptable (vs. 88% average), and 53% chose to purchase a product that supported an issue or cause in the past year. This group will play a key role not only as the next generation, but also in forming and shaping the next generation of charity.
Getting from Giving
I recently attended the NextGen:Charity conference with my colleague Sokunthea Sa Chhabra to hear how leading non-profit and social media experts, CEOs and innovators from various sectors are helping to shape the philanthropic space and approach these very questions.
The goal of the conference was to help “inspire revolutions in efficiency and innovation in non-profit work, [to] help more people, more effectively.” With more than two dozen renowned presenters, including: Scott Harrison of Charity:Water; Jonathan Greenblatt of Ethos Water and All for Good; Adam Braun of Pencils of Promise; Pamela Haas of the IBM Foundation; Melissa Kushner of Goods for Good; and Ami Dar from Ideaslist.org, the conference highlighted different areas of expertise, experience and learning.
Learning by Giving
Each of the presentations contributed to a larger discussion about how the next generation will impact charity. The end result was a day of lessons learned, anecdotes, reflections and inspiration.
Highlights from the sessions included:
If at first you don’t succeed…
Early on in the day Nancy Lublin, DoSomething.org’s CEO and “chief old person” (as she referred to herself) explored the concept of charity and how it will evolve within the next generation. She believes that the younger generation possesses a special talent and ability to attempt things, push things and pursue things that others will not. It’s a characteristic that must be cultivated among youth and celebrated by all.
Which one are you?
Seth Godin, founder of Squidoo.com asked the audience a single question (made famous by Zig Ziglar) that one could spend a lifetime searching for—are you a wandering generality or a meaningful specific? That is to say are you focused and dedicated, passionate and engaged, or just the opposite? Many in the audience took this question to heart and I think it’s worth asking yourself as you read this and contemplate how you want to embrace the next generation of charity.
It doesn’t take much.
Numerous speakers took the stage to share stories of how they started with nothing but a vision or a dream and turned it into successful projects like Charity:Water and Goods for Good. Speakers acknowledged that one of the greatest challenges and deterrents to taking that big leap is money. However, Nate Westheimer, founder of AnyClip.com was there to shatter this myth about financial obstacles and shared his methodology for starting an organization with less than $60. In fact, Adam Braun started Pencil of Promise by opening a bank account with only $25. In the end, Braun reflected that the critical element for him was his decision to “say yes to possibility.”
Rethink generosity.
Sasha Dichter of the Acumen Fund shared details of his generosity experiment where he spent 30 days giving to anyone and everyone who asked. While he didn’t want to imply this was the “smartest way to give,” he did want to change his mind set when it came to generosity. Rather than saying no, he chose to say yes and this helped him to better understand not only acts of philanthropy, but himself as well.
Since when does going out of business equal success?
Scott Case, co-founder of Priceline.com and CEO of Malaria No More explained that the end goal for all of us in the philanthropy world should be to put ourselves out of business. Case proceeded to clarify that essentially it’s what everyone wants. This mentality will help prioritize the cause before the organization, free up resources and creativity, and provide a great excuse to celebrate once the goal is met.
Each of these speakers gave of themselves and in the end received much in return. They shared their best practices for creating positive change now we want to hear from you. How do you plan to embrace charity, generosity and philanthropy as we move into the “next generation of charity?” How do you think these ideas may inspire or “reboot” our current framework for philanthropy?
- Acumen Fund
- Adam Braun
- All for Good
- Ami Dar
- charity
- Charity:Water; Jonathan Greenblatt
- DoSomething.org
- Ethos Water
- Goods for Good
- IBM Foundation
- Ideaslist.org
- malaria no more
- Melissa Kushner
- millennial
- Nancy Lublin
- Nate Westheimer
- NextGen:Charity
- Pamela Haas
- Pencils of Promise
- philanthropy
- Sasha Dichter
- Scott Case
- scott harrison
- Seth Godin
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