TED Fellows Friday - Meet Jon Gosier

Fellows Friday is a weekly series on the TED Blog that profiles one TED Fellow each week. We have asked the Fellows to answer our question below to share their knowledge and advice with other social entrepreneurs, innovators, and changemakers who are coming up with big ideas that can change the world. Read past Fellows' answers here.

To help journalists and emergency responders, Jon Gosier is developing SwiftRiver, a platform that sorts massive amounts of web and SMS data for accuracy. With his Ugandan innovation hub Appfrica standing on its own two feet, Jon has moved back to the US. Co-Founder of metaLayer, a company that adds visual data to real world scenarios, Jon continues to translate meta-data into digestible pieces applicable to users’ lives.

Question: There are many aspiring social entrepreneurs out there who are trying to take their passion and ideas to the next level. What is one piece of advice you would give to them based on your own experiences and successes?

Answer: If you have a good idea, the most important thing, if you want to be successful, is to execute on that idea, no matter how sparse your resources.   

When I started Appfrica, I used my own savings. Although I thought it was a good idea - and people tell me it’s a great idea now - at the time, no one would support it. The only reason it was even moderately successful is because I did it anyway.

I can say that, all across the industry, most success stories come from perseverance and tenacity; not necessarily having all the right resources at the right time.

What People are Saying About MDS11

At the Case Foundation we believe strongly in taking risks, pushing the envelope and experimenting with technology in order to better understand how it can be leveraged for social good. Yesterday was an experiment in all of these things as we opened the “virtual” doors to the Millennial Donor Summit.

Conducted exclusively online, the conference set out to engage some of the most forward thinking voices in Millennial giving and engagement. We will be sharing a lot of take-aways from our event, both in terms of sharing the rich content and discussions that came out of the sessions, as well as the logistical back end work involved with conducting an online convening.

Our thanks go out to all who made the day a success -- our speakers, our participants from across the country who tuned in from coffee shops, conference rooms and hotel lobbies, and of course, to our partners at Achieve and JGA.

Here’s a quick round up of some of the stories and posts from around the web that covered the event and discussion topics. And the conversation continues on Twitter using the hashtag #MDS11.

  • How To Get Fire in Your Organization’s Belly: Key Insight from the Millennial Donor Summit (Beth’s Blog)
  • 7 things I learned about Millennial Engagement from Mr. Youth (Katya’s Nonprofit Marketing Blog)
  • Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research (Amy Sample Ward's Version of NPTech Blog)
  • A fireside chat with Jean Case at #MDS11 (Nonprofit Nate)
  • Microvolunteering: Small Jobs on Your Own Time #mds11 (Kivi’s Nonprofit Communications Blog)
  • Live blogging from the 2011 Millennial Donor Summit: The Generational Divide (Panel Discussion) (NTEN)
  • Philanthropy’s Community: Observers, Fans, Evangelists & Ambassadors (Tactical Philanthropy)
  • Applying Social Storytelling to Strategic Online Fundraising (Geoff Livingston)

If you missed out on the Summit, don’t worry – you can still catch all the action by registering for post-Summit access to all of the videos on www.mdsummit11.com.

The Millennial Generation Puzzle

Welcome to our special guest blog post series -"Millennial Perspectives: Voices of a Giving Generation." We have been exploring Millennial engagement with a variety of leading experts and practitioners in lead-up to today's Millennial Donor Summit.

Today, we've invited Maya Enista, Chief Executive Officer of Mobilize.org to provide her thoughts on the take on how the Millennial generation can apply their strengths towards social good.

I spend most of my day working to decode the Millennial Generation puzzle; my generation’s puzzle, and support and balance the tension (in the most positive of definitions) between our technological aptitude and relationship based existence, and how the two combine the most unique way to create unprecedented social good. I was able to sneak an advanced copy of Millennial Donors: A Study of Millennial Giving and Engagement Habits, and this important piece of research has left me perplexed about my generation, and hopeful that the current dating relationship that technological aptitude and relationship based existence have, will soon settle down, get married and stop being something noteworthy, but instead accepted as the Millennial way of life; the new toolkit of a generation who grew up expressing themselves, across multiple platforms, across boundaries of all types. I was glad to see the Millennial Donors report make that argument, explore that tension and identify areas of growth for both Millennials and the organizations and causes that serve us, and which we serve.

I have the privilege of serving as Chief Executive Officer of Mobilize.org, an amazing Millennial organization who aims to empower and invest in Millennials to create and implement solutions to social problems. Our work bridges the online and offline Millennial community, and challenges both to get involved in addressing the most pressing issues they face. Mobilize.org convenes Millennials to discuss the challenges and obstacles that they face, provides an opportunity for them to work collaboratively to propose solutions to those problems and then invests (financially and otherwise) in the Millennials as they work hard to implement those solutions on their campuses and in their communities. We’ve funded 31 Millennial-led solutions to date, ranging from projects focused on returning young veterans and their reintegration into their communities, to the financial literacy of first generation Millennials.

The values of this report very much resonated with me, and with the work that the amazing Mobilize.org team has been doing for the past nine years. Most importantly, authentic Millennial engagement at all levels is the secret sauce for building movements, sustaining organizations and changing policy. We’ve seen it time and time again in our country, both in terms of what happens when this generation is empowered, and what happens when this generation is ignored. Authentic Millennail engagement includes recognizing the communication tools that this generation is pioneering and appreciating our ability to balance this innovation, with our appreciation for the “old-fashioned” way of getting things done.

I once heard Sean Stannard-Stockton from Tactical Philanthropy masterfully answer a question about whether or not online engagement, particularly in the donor arena, was a passing fad. He sat back, as if this was his favorite question to answer, and said the following:

Some of you remember when the telephone came along, and everyone said – there’s no way you’re going to have time to make any phone calls in the office, you’re so busy typing letters, sealing envelopes and licking stamps. And then, you started making phone calls. Then the fax machine came along and everyone said – there’s no way you’re going to have time to send faxes when you’re in the office, you’re so busy typing letters, sealing envelopes, licking stamps and making phone calls. Then, email happened and it was viewed as a short-term nuisance. There’s no way you’re going to have time to send emails in the office, you’re so busy typing letters, sealing envelopes, licking stamps and making phone calls.

He stopped there, and without even answering the question – he had made his point, because we all know what happened to email. Online engagement is here to stay; and many institutions (non-profits, funders, academic institutions) are behind the times accepting that fact. I’m also happy to report that Millennials have NOT lost their ability engage on a peer to peer level, in fact, technology has enhanced our ability to do so. For the past two years, I’ve set up a Birthday Wish on Causes.com (October 11th, incase you’re pre-planning your donations for the end of the year). I asked my 1,110 friends to donate money to Mobilize.org in celebration of my birthday. My birthday wishes have raised over $3,000 for Mobilize.org. Why? Because I asked the people I know, some in real life and some in Facebook lore only, online, to donate to something that I cared about deeply (online and offline). They did; because I asked, and because technology made it easy for me to ask.

That’s just one example of the unique balance that my generation is navigating as we redefine community, communication and access to information. I have a lot more to learn about this Millennial Generation Puzzle, and I suspect you do too. If that’s true, make sure you join me on Wednesdya, June 22nd for the Millennial Donor Summit, sponsored by the Case Foundation. Here’s the link to register, and tell them I sent you.

The Nonprofit-Millennial Missed Connection

circle of people

Welcome to our special guest blog post series -"Millennial Perspectives: Voices of a Giving Generation." We hope you will join us each week until the Millennial Donor Summit on June 22, 2011, as we explore Millennial engagement with a variety of leading experts and practitioners.

This week, we've invited Daniel Kaufman, Co-Founder of the One Percent Foundation as well as Co-Founder of Third Plateau Social Impact Strategies, a consulting firm that helps nonprofits develop and implement Millennial engagement strategies, to provide his take on how to tackle engagement barriers when it comes to fundraising, engagement and advocacy.

If you are reading this, you likely fall into one of two categories: either you work at a nonprofit or you are a Millennial (I’m hoping a large percentage of you are both!). As such, I’m guessing one of the following two scenarios sounds familiar:

If you are a nonprofit: You are sitting around a conference room table trying to figure out how to make your budget for the year. You and your dedicated, underpaid coworkers are trying to figure out the quickest, most effective fundraising strategy so that your organization can focus on changing the world. Inevitably you realize that you can get the most bang for your buck by focusing on major donors and large foundations. It certainly doesn’t make sense to invest time cultivating Millennials who might write a $50 check.

If you are a Millennial: You care about giving back, but you either don’t think you can afford to make a donation, don’t know which organizations are effective, and/or you don’t think you can achieve impact with your small donation. Most importantly, organizations that you might care about aren’t asking you to engage in a meaningful way. As a result, much of your giving tends to be in response to friends asking you to sponsor them in a race or support them at a fundraiser.

If we were on Craigslist, both sides would be posting under the category of Nonprofit-Millennial Missed Connections. Most nonprofits need operating funds now and can’t justify investing in Millennial donor cultivation that pays off over the long-term. Most Millennials take this lack of communication as meaning that nonprofits don’t value their engagement. The two parties seek each other but don’t actually talk to one another.

The findings in the Millennial Donors Report underscore the opportunity if we can change this reality. Millennials are eager to engage, so long as they have a trustworthy partner—whether that trust comes from the endorsement of their social networks, organizational transparency, or access to organizational leadership. This begs the question: How do Millennials and nonprofits work together to build and leverage trust?

Enter the One Percent Foundation (OPF), a Millennial-driven solution to the Missed Connection problem, one that seeks to empower Millennials to give in a sustained, generous, and strategic manner. OPF runs a network of online giving circles that engage Millennials earning an income for the first time. We seek to train, educate and engage our participants to use their limited resources to fund the ideas, organizations, and innovation that they are passionate about. Ultimately, OPF is building a broad-based movement of Millennial philanthropists that challenges the status quo by democratizing giving.

OPF’s giving circle model is relatively straightforward. Participants register online, commit to give at least one percent of their annual income to philanthropic causes, and establish monthly recurring donations through our website. We aggregate participants’ giving and facilitate a crowd-sourced, participatory grantmaking program whereby participants identify, assess, and ultimately select grant recipients. The One Percent Foundation program tackles the three key barriers to meaningful Millennial participation (affordability, knowledge, and impact). 

Embedded in OPF’s grantmaking process is the notion that our process breeds trust and thereby reinforces engagement. The first step of an OPF grant cycle is a nomination period whereby anyone in the OPF community (Millennials giving 1%) can recommend an organization to the circle. During the second phase, a small group of volunteers from the OPF community are trained to conduct due diligence on the nominated organizations. This “working group” speaks to staff members of the nominated nonprofits, examines theories of change, vets the organizations’ financials, and conducts independent research. OPF facilitates a conversation with the working group to narrow all of the nominees to five finalists. During the final phase, OPF educates the entire community about the finalists and asks them to vote online. The two organizations that receive the most votes receive a grant from OPF.

OPF’s grantmaking process tackles the three fundamental trust concerns of Millennials: organizations are only considered after they are endorsed by someone in the social network, nominees are vetted by the community, and participants get access to organizational leaders.

Ultimately, OPF is nothing more than a design solution to the Nonprofit-Millennial Missed Connection problem. We have created the conditions for Millennials to be able to easily access information and interact with nonprofits so they feel comfortable giving proactively.

I invite you to join me for my session at the Millennial Donor Summit on June 22 to learn more about the One Percent Foundation and how OPF and other creative solutions can enable nonprofits to better engage Millennials.

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