The GOOD Sheet: A new kind of coffee talk
by Kari Dunn Saratovsky on 14 Sep 2008
Last Thursday at Starbucks across the country, conversation got a little hotter. At least that was the hope when GOOD Magazine dropped The GOOD Sheet on the doorsteps of about 7,000 Starbucks across the country. I had the pleasure of running into a number of social citizens while in New York for ServiceNation last week, but one of my favorites has to be Ben Goldhirsh, Founder and CEO of GOOD Magazine. In case you’re not familiar, GOOD is the magazine “for people who give a damn” (in their words of course). Each issue mixes up fresh editorial content on timely issues and any profit goes directly back to generate an investment in social good.
While we were waiting in line for the Presidential Forum at Columbia I had the chance to learn a bit more about GOOD’s new venture into the land of Starbucks. Basically, if the quotes on the side of your morning mocha aren’t enough to get you chatting it up – perhaps The GOOD Sheet will. For the next 11 weeks, The GOOD Sheet will touch on one hot-button election issue, from the first issue which focuses on carbon emissions to issues like education or health care – and according to Ben there will even be an issue dedicated to national service.
In typical GOOD fashion the hope is to highlight issues in a non-partisan yet provocative manner. So, when the woman in front of you is taking her time deciding between a grande non-fat soy latte or a half caf Americano, pick up a GOOD Sheet and start a conversation.
Comments
Some people may not feel complete for the day unless they drink coffee. Coffee has been part of our life. If we want to stay late at night because of projects that we want to finish sipping a coffee will keep you alive. Coffee is also a stress reliever. Some of us like to have a cup of good coffee without having to get a cash advance to pay for it. If you'd like good coffee on the cheap, giving you the buzz you need without breaking the budget, there's ways to do it. If you don't want to have to get a cash advance to go to Starbucks, try buying Robusto beans and grinding them yourself. Arabica beans are more expensive, and self grinding puts more of that good flavor into your beverage. Home brewing, like home cooking, is a way to get the good stuff without having to get a cash advance to get it.
The GOOD magazine puts out some great articles and really seems to have the pulse of most people. With plenty of information about our most pressing issues, you can always find a GOOD read there (pun intended). But Starbucks on the other hand, well its just really darn expensive for a cup of coffee. Don't get me wrong, they have amazing coffee it's just a little tough on the purse.
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