trustology

eBay made quite a splash (in filtered water of course!)  this week announcing the launch of WorldofGood.com.  The site creates a global marketplace for goods and foods that are certified as "friendly" and "green" according to a rating system called Trustology.

Trustology uses a wide variety of organizations that are engaged with the producers of these goods to certify that WorldofGood products are good for either local people, the enviroment, animal-friendly, or that the purchase of those goods supports a cause. It was a wide array of "good" measures, but I was reasssured that eBay had thought through how we would know how to measure "organic" and "good". Read more »