Image courtesy of Prosumer Report
For many Social Citizens, it's second nature to stay connected through digital tools and to always follow the technology curve--it's part of who we are and fuels what we do. As our world becomes increasingly dominated by technology, it's clear that this digital lifetyle will continue to be integrated into our everyday lives - but how will this shift impact us and the quality of our lives? Euro RSCG explored these questions and through a survey of more than 7,000 individuals and illustrated the results in an infographic.
When it came to Millennials, 34% say social networking is making them less satisfied with their own lives.
Millennials were not the only ones with concerns... as reported in Mashable: “Our probe into technology use revealed a number of emerging concerns,” says Tom Morton, chief strategy officer, Euro RSCG New York and co-chief strategy officer Euro RSCG North America. “First is the fear that social media and online data collection are chiseling away at our right to privacy. A majority worry that technology is robbing us of our privacy, and 6 in 10 think that people are wrong to share so much of their personal thoughts and experiences online. This isn’t an outsider’s or laggard’s concern: Two-thirds of millennials believe that their generation has no sense of personal privacy.”
“At the same time,” says Morton, “people worry that hyper-connectivity is actually making us feel less connected. More than half the sample worry that digital communication is weakening human-to-human bonds. As marketers, we have a dual role to play—to assuage people’s concerns about privacy and to create more meaningful connections.”
Are you ready to live a digital life?
