nonprofits

A Millennial-Boomer Mashup - Any Takers?

Day 243: Self-Portrait on My Palm Treo

There is a bit of tension in the nonprofit sector. Boomers are concerned about what they see as a crisis of leadership - they've invested years in their causes, and are not entirely comfortable stepping out of the way and leaving a void too large for the next generation to fill. At the same time, I spent some time this week talking to a group of Millennials at Council on Foundations and Emerging Practitioners in Philanthropy's preconference session, and a recurring theme was the need for mentoring and lack of opportunities to engage with seasoned leaders in our sector and receive help charting our own careers in the business of changing the world.

At the risk of sounding like a young and entitled Millennial, I would say that many of us are eager to lead, and while we do lack many of the experiences of our predecessors, we also have valuable technology and social media skills, a different leadership style, which can be more inclusive and draw a new group of people who have been feeling jaded or disengaged, and an insistence on a double-bottom line – all of which are beginning to change the ways we support the causes we care about.

I wonder if there isn't a solution to these issues in creating intergenerational skilled volunteering programs. Especially with the economic crisis, nonprofits will need to rely more on pro bono work - not just for legal services, but for fundraising, marketing, HR programs, websites and more. In this, let's face it, slightly depressing job market Millennials like myself are eager to gain valuable experiences to beef up our resumes and find opportunities to establish ourselves as leaders. And most Boomers will admit that while they have mastered many things, understanding why someone might poke them on facebook, isn't one of them.

You might be thinking this is obvious, and I know I’m not the only person to ever suggest intergenerational learning – but my peers and I are still having trouble finding access to these opportunities. I attended a panel on corporate volunteering at COF, I didn’t hear any examples of programs which intentionally brought Millennials and Boomers together where they could give back and learn from each other. A few people mentioned the added benefit of being able to connect with senior leadership or potential mentors that they would otherwise not have a chance to interact with, but it seemed largely anecdotal and left to chance. While they might take increased coordination at first, I would love to see Millennials and Boomers learning from each other - while helping a cause they're passionate about. Are there good models that I’m missing? Why don’t we see more of this?

 

Uploading Videos Can Now Mean Uploading Donations

PEACE

With video recording and publishing readily accessible through smart phones, flip cams and even the “old-fashioned” digital camera -- nonprofits are finding new and low cost ways to create compelling stories of their good work.  

Video messages and vlogging can help create an authentic connection with donors, funders, volunteers and constituents – and now YouTube is making it possible for nonprofits to translate the passive activity of watching a video into meaningful engagement.  YouTube nonprofit partners can now drive traffic from their videos to an offsite page where they can collect donations, signatures or email addresses for their organization or a designated campaign.
 
If you’re a nonprofit looking to take advantage of the new "call to action" tools YouTube has to offer, you can learn more and sign up on their nonprofit partner page. If you’ve already uploaded a video, and are a nonprofit partner, it’s easy to take advantage of the new features. Here’s how:
  1. Go to "edit" your video: and fill out the fields in the section marked “Call to Action Overlay”
  2. Click “save,” cross your fingers, and the overlay should appear on your video
This is an easy way to create a more meaningful connection with your viewers.  But, if you're not quite there and want to get some basic tips for video editing and production, here are a few places I'd suggest starting.
  • Last month the Chronicle of Philanthropy hosted a very rich online chat called Using Video to Spread Your Nonprofit's Message and Mission.
  • Nancy Schwartz offers her picks of 6 Nonprofits Who are Putting Great Online Video to Work along with links to the videos.
  • Michael Hoffman at See3 Communications offers readers his 11 Tips for Using Online Video to Raise Money
  • Need a camera? Flip Cam is giving cameras to eligible nonprofits through their Flip Video Spotlight Program.
If you have a "must see" nonprofit video that you think Social Citizens readers would enjoy - please share it by adding a comment below!

Facebook Redesign: Boom or Bust for Nonprofits?

Facebook

Last week as Mark Zuckerberg began to unveil the features of the now highly anticipated Facebook redesign (the second in less than a year), I posed the following question on my Twitter feed: “Interested to see if the new facebook redesign helps or hurts NPOs and their causes. Hope it helps, any ideas?”

Well, a couple of ideas filtered through, but it was Brian Reich’s that caught my eye. Brian is the Director of Community and Partnerships at iFOCOS and the brains behind the highly successful WeMedia event that took place in Miami last week. Brian basically said that my questions was, “the wrong way to think.” He continued, “Redesign doesn't change anything. NPOs need to embrace what makes Facebook great. Need to be more social, community oriented. Can't rely on tools. NPOs are missing the point still in my experience.”
 
Brian's comment certainly got me thinking, but I’m not convinced nonprofits are completely missing the point.  I think they are still trying to understand how to make sense of this new and highly open way of engaging with their audience. When Facebook rolled out some of its new features last year, the revised format placed a greater emphasis on news feeds and conversations – and it attempted to declutter our personal profiles.
 
In the coming days and weeks we’ll watch as Facebook rolls out a similar update for organizations and businesses. For those who may be unfamiliar, pages are the main way that many non-profits maintain a presence on Facebook, and the new design means doing some rethinking about how to best use Facebook to reach donors, and advocates.  So, what should nonprofits be looking for so they aren’t "missing the point?" You can learn more about the details here, and you can check out how one major nonprofit (the Red Cross) is leveraging the new design here, but I'll try to extract a few of the highlights.

The new interface means more sharing and communicating. This will allow donors, activists, volunteers and constituents to engage in real, substantive ongoing conversations. The applications which were such a central part of the Facebook user experience a year ago, will diminish as the authentic voice of the nonprofits and their constituents will have the opportunity to take a more active role.  Gone are the days of being limited to only sharing your message with your immediate fans or supporters. Updates to an organization's Wall or other discussion sat idle and were never broadcast – in other words, if your fans and supporters didn’t return to your page, they would never know a new discussion was happening. Now, they won’t have to go to your page to interact, they will see updates in their newsfeeds and participate as part of your community.

As Jo Miles from Beaconfire Communications so aptly points out, “This is the “social” in social media.  Engaging supporters in your mission will now mean engaging them in conversation, and starting a flow of ideas.  You can learn from them as much as they can learn from you.  If you interact with them frequently, they’ll be in the habit of listening, and will probably be more active, more engaged, and more excited when you ask them to get involved.”
 
Jo also points out that this new and more social interface is not with out it’s share of challenges, especially for those who are not comfortable being subjected to scrutiny and criticism by supporters and opponents. And let's face it who likes to be subjected to that? But that’s all part of the good, the bad, and the ugly of living in this new social reality.
 
Personally, I'm excited to begin interacting with my causes and fan pages in a new and hopefuly more engaging way. The past redesign focused on the individual user, and it's no secret that the power of "we" has greatly taken over the power of the individual as of late.
 
So, let us know what steps your organization or nonprofit is taking to adapt to the new opportunities on Facebook.  How is your organization embracing -- or at least attempting to adapt to the new open design, and what suggestions do you have for others who are looking to make the leap? 

Working Across Generations: A Smart and Helpful Guide

Working Across GenerationsI just finished the new book, Working Across Generations, from the Movement Building Project folks, Frances Kunreuther, Helen Kim and Robby Rodriguez. It's a really terrific read and roadmap of the difficulties of this moment of leadership transition from Boomers to the rest of us.

Student Loans: We All Seek Forgiveness

The Chronicle of Philanthropy recently posted information about the Department of Education’s request for feedback on proposed regulations regarding implementation of the College Cost Reduction and Access Act of 2007.

Come again?

Basically, this new law forgives the remaining debt of student loan recipients who have worked as full-time “public service employees” for a period of 10 consecutive years while making their payments. In other words, you graduate, land a solid gig at a nonprofit, government agency, or other still-to-be-defined “public service” employer, and you won’t have to pay any more monthly debt owed after 10 years working there or remaining in the sector.

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