Uploading Videos Can Now Mean Uploading Donations

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Dia™

by Kari Dunn Saratovsky on Tuesday, April 7, 2009 - 7:05pm

With video recording and publishing readily accessible through smart phones, flip cams and even the “old-fashioned” digital camera -- nonprofits are finding new and low cost ways to create compelling stories of their good work.

Video messages and vlogging can help create an authentic connection with donors, funders, volunteers and constituents – and now YouTube is making it possible for nonprofits to translate the passive activity of watching a video into meaningful engagement. YouTube nonprofit partners can now drive traffic from their videos to an offsite page where they can collect donations, signatures or email addresses for their organization or a designated campaign.

If you’re a nonprofit looking to take advantage of the new "call to action" tools YouTube has to offer, you can learn more and sign up on their nonprofit partner page. If you’ve already uploaded a video, and are a nonprofit partner, it’s easy to take advantage of the new features. Here’s how:

Go to "edit" your video: and fill out the fields in the section marked “Call to Action Overlay”
Click “save,” cross your fingers, and the overlay should appear on your video

This is an easy way to create a more meaningful connection with your viewers. But, if you're not quite there and want to get some basic tips for video editing and production, here are a few places I'd suggest starting.

Last month the Chronicle of Philanthropy hosted a very rich online chat called Using Video to Spread Your Nonprofit's Message and Mission.
Nancy Schwartz offers her picks of 6 Nonprofits Who are Putting Great Online Video to Work along with links to the videos.
Michael Hoffman at See3 Communications offers readers his 11 Tips for Using Online Video to Raise Money
Need a camera? Flip Cam is giving cameras to eligible nonprofits through their Flip Video Spotlight Program.

If you have a "must see" nonprofit video that you think Social Citizens readers would enjoy - please share it by adding a comment below!

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