Written by Millennials about Millennials, Cause for Change examines strategies to engage Millennials as constituents, volunteers, donors, and fearless changemakers, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. Readers will also gain insight into the “next greatest generation” from Jean Case, CEO of the Case Foundation, who authored the foreword to the book.
At the heart of this research-based guide is the Millennial Engagement Platform, an action-based rubric developed by the authors and broken down by chapters to help organizations create the infrastructure for a long-term Millennial engagement strategy.
The book:
- Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money;
- Explains how Millennials view their role in the workplace and how their approach is reshaping nonprofit culture from within; and
- Profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Check out the livestream footage from the book launch event, which features a lively discussion with authors Derrick Feldmann and Kari Dunn Saratovsky. The Case Foundation’s own Emily Yu moderated the session.
About the authors:
Derrick Feldmann: Derrick is the CEO of Achieve, a creative fundraising agency focused on engaging Millennials and attracting supporters to causes. He leads the research team on the Millennial Impact—a project to understand how Millennials connect, involve, and give to organizations. He is a writer and speaker on the latest trends in fundraising, donor engagement, and Millennials.
Kari Dunn Saratovsky: Kari is principal of KDS Strategies. She has spent her career working in both government and nonprofit sectors to provide solutions with a focus on innovative program design, strategic communications, and social media strategy—all with a unique understanding of next- generation engagement.
To get your own copy of the book, visit: Amazon.com, Barnes & Noble, and Wiley.com.