Photo courtesy of Walmart
In this special series, we’ll take a brief look at various different fearless inspirations from the past week or so. Whether it’s a fearless young change maker who is taking risks, a new publication that expresses bold and innovative ideas, or an organization that is promoting change and that is not afraid to fail forward—we want to shine a spotlight on them and their work in the hope that it will spark a new movement to Be Fearless.
As Jean Case, CEO of the Case Foundation wrote in a recent thought piece, “The old way of doing things is simply no longer effective in this new world. It’s time for us all to take risks on new ideas, approaches, and initiatives. It’s time for us to be bold, to act with urgency, and to resist the tendency to let caution be our guide. It’s time for us to Be Fearless.” Will you join us?
Fighting Hunger in America
According to the Walmart Foundation, “Spring traditionally brings a decrease in donations to food banks, leaving them unable to meet the needs of nearly 49 million Americans who at some point this year will be uncertain where their next meal will come from. To help bridge this gap, Walmart is inviting customers to visit one of its 3,854 Walmart stores and Neighborhood Markets nationwide and purchase products from participating suppliers that will help provide meals to families struggling with hunger.”
Their efforts to encourage customer participation through in-store displays and technology have us keeping a close eye on the campaign and looking forward to the results.
Walmart will feature in-store in-store signs to direct customers to participating products, use on-package labels so customers can enter special product codes online, and leverage Twitter and QR codes to raise awareness.
Walmart Foundation has pledged that through this effort, “more than 42 million meals will be donated to Feeding America food banks and Action for Healthy Kids.” Check out their Facebook campaign to learn more about how you can support this big idea.
Epic Bookdrive
Did you know that in some low income neighborhoods across America, the ratio of books to children is 1 to 300? DoSomething.org and its teams of teens are trying to change that statistic with their “Epic Book Drive.” From April 3 to May 18, 2012, teens can work together with their schools and communities to collect as many books as possible for a child in need in their own communities.
DoSomething has set a fearless goal of collecting 500,000 books! We love that under DoSomething’s organization principles—these Social Citizens don’t need a car, adults or any money in order to participate. Scholarships and Kindles are also up for grabs for participants who sign up and/or collect the most books.